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Aura Beauty

A full library of short-form video that powered a viral product launch.

Aura Beauty Case Study
Client
Aura Beauty
Industry
Beauty
Services
Content Creation, Social Media
Timeline
6 weeks

The challenge

Aura Beauty was launching a hero product and needed a wave of scroll-stopping content — fast. They had no in-house video team and six weeks until launch day.

Our approach

1

Creative direction

Defined a bold, on-brand look for the entire launch campaign.

2

Content sprint

Produced 45 short-form videos and assets in a focused sprint.

3

Platform-native edits

Tailored every cut for Reels, Shorts and TikTok.

4

Launch amplification

Rolled content out in a sequence built for momentum.

The results

1.2M
Launch views
45
Videos produced
+18%
Sales vs. target

Aura's launch drove 1.2 million views across platforms and beat its sales target by 18% — powered by a content library that kept working long after launch day.

“The volume and quality they produced in six weeks was unreal. Our launch actually felt like an event.”

A
Ananya Nair
Brand Lead, Aura Beauty

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