How we took a stuck fitness brand from break-even ad spend to a 5.8x return in four months.
NovaFit had a great product and steady traffic, but their paid campaigns were stuck at break-even. Ad costs were climbing, the funnel leaked at checkout, and they had no clear view of which campaigns actually drove revenue. They needed profitable, predictable growth — fast.
Rebuilt conversion tracking end-to-end so every rupee mapped to revenue.
Redesigned the landing and checkout flow to close the leaks costing them sales.
Launched a structured testing engine across audiences, hooks and offers.
Doubled down on profitable campaigns while cutting waste weekly.
Within four months, NovaFit went from break-even to a 5.8x return on ad spend, tripled qualified leads and cut acquisition costs by 42% — with a clean, scalable system they could keep growing.
“BrndMonk felt like an extension of our own team. Calm, sharp, and always on top of the numbers. Our ad spend finally makes money.”
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