A reels-first content engine turned a local roaster into a nationally-known brand.
Grove Coffee made exceptional coffee but was invisible online. With just 4,000 followers and inconsistent posting, they struggled to reach beyond their neighbourhood and compete with bigger brands.
Built a reels-first strategy tuned to how coffee lovers actually browse.
Set up a repeatable content calendar so quality never dropped.
Engaged daily — replies, DMs and collabs that built real loyalty.
Put paid budget behind the best organic posts to scale reach.
In eight months Grove grew from 4,000 to 120,000 followers with an 8.2% engagement rate — and a waitlist for their subscription boxes to match.
“We went from a local secret to a brand people tag their friends in. BrndMonk gets content that actually connects.”
Want results like this for your brand? Explore our Social Media plans or book a free call.
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